Platform
AnalyticsOptimizationTrackingAutomationPricing
Resources
Company
AboutContact
Language
Sign inSign up

Google Discover Updates Tracker

A live volatility index for the Google Discover feed across every market we cover. Higher means the feed is reshuffling - an early signal of an unannounced Discover update.

Index updated Oct 7, 2026, 08:15 UTC
Current index2.9Normal2026-10-06 · 0–10 scale
Period average3.7Sep 8, 2026 – Oct 6, 2026
Peak7.0highest in selected period
Likely updates0flagged days this window

Google Discover feed changes

Loading full daily history…

Daily volatility
0246810Sep 8Sep 12Sep 16Sep 20Sep 24Sep 28Oct 2Oct 6likely update ≥7G
Volatility
  • Calm
  • Normal
  • Elevated
  • Likely update

Google Discover updates calendar

Browse all available months. Click a day to highlight its daily index, or chart a whole month. The outline marks the selected analysis period.

7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Google Discover Volatility by Category

Latest available daily volatility per topic. Click one to compare its trend over the selected period.

and 1,200 other categories →

Index Volatility by publication type

How much each Discover publication type reshuffles, day by day, over its available history.

Analysis↑6.3
News→4.7
Service→4.2
Atmosphere↓3.1
Ritual↓1.2
Sep 8Sep 22Oct 6

Discover Updates interest by material format

Interest index (0-100) for the leading material formats over the last 30 days.

02040Sep 8Oct 7★★★★★★★★

Discover interest by topic category

Top Google Discover categories over the last 24 hours - block size is reach, color is the change versus the previous 24 hours. Hover a block for details.

Google Discover Updates by Country

Current-day Discover volatility per market. Open a country for its full breakdown.

Zimbabwe5.9Uzbekistan4.9Latvia4.3Czechia4.2United Arab Emirates4.0Japan3.9Argentina3.6Canada3.5United States3.5United Kingdom3.4Germany3.0Italy3.0Saudi Arabia3.0Switzerland2.8Finland2.8Brazil2.7Kazakhstan2.7France2.6Egypt2.6Philippines2.5Poland2.5Singapore2.3India1.0Iraq1.0

Frequently asked questions

How is the volatility index calculated, and what is it?
The volatility index measures how much today's Google Discover feed differs from its usual pattern over the previous ~30 days. It is built from three factors against that baseline: new publishers entering the feed (the largest weight), shifts in how impressions are spread across domains, and shifts between material formats. The result is normalized against each market's own typical variation, so the 0-10 scale is relative: about 3 is an ordinary day, 5-6 is elevated, and 7 or higher is anomalous - a likely unannounced Discover update.
Why does Google Discover Updates data differ between countries?
Discover updates often roll out unevenly - first in some regions, later in others, and barely at all elsewhere. Because the index is measured against each country's own baseline, the same calendar day can look calm in one market and anomalous in another. That is why it helps to watch both the global view and individual markets.
What is the format interest index?
It estimates how strongly Google Discover is pushing a given material format (news brief, explainer, listicle, recipe, ritual/horoscope, and so on) on a given day. It weights a format's share of impressions and its share of article count equally, so a few viral pieces cannot skew it and low-volume formats are not over-counted. Across all formats the values sum to about 100 per day, so each one is that format's share of Discover's attention.
What do a rising and a falling Discover updates index mean?
For the volatility index, a higher value means the feed is reshuffling more than usual - publishers and formats changing fast, which often accompanies an update; a low value means a stable, ordinary feed. For per-format and per-category interest, rising means Discover is giving that format or topic more reach (a cue to lean into it), and falling means it is fading. The trend and shift-vs-mean fields show the direction and size of the move versus the recent average.
How often is the data updated?
The underlying Discover feed is collected continuously. Daily volatility is available over the retained history of each market. Choose a preset or custom period, or browse earlier months in the calendar. The first dates vary by market, and days without enough baseline data remain blank. The current UTC day may remain blank while observations are still accumulating.

How to read this. The volatility index (0-10) measures how much the Google Discover feed reshuffles versus its recent baseline - driven by new publishers entering the feed, shifts between publishers, and changes in material format. About 3 is a typical period; 7 or higher is anomalous and usually signals an unannounced Discover update. The daily chart and calendar cover the available history for each market. Summary statistics use the selected period; format interest retains its own 30-day window. Read the full methodology. Discover Trends Tracker is an independent product and is not affiliated with, endorsed by, or sponsored by Google LLC.