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See what's moving.
Know what's next

Connect the live Google Discover feed with trend lifecycle, entities, categories and publisher intelligence — then turn a market signal into a defensible content decision.

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Production cabinetUS · EN · 24H
USA Explorer curve, publications and market leaders

From a moving signal
to a shared decision

Each lens answers a different question. Together they replace a wall of charts with a repeatable research path.

  1. Observe

    Watch live estimated impressions, publication volume and the topics gaining or losing momentum.

  2. Explain

    Use trend type, lifespan, entities, categories and pulse to understand what is driving the move.

  3. Benchmark

    Compare publishers, authors, market share, average position and geographic demand.

  4. Act

    Export a CSV, add the signal to tracking or carry the evidence into your editorial workflow.

Keep the context.
Change the question

Keep market, language and period fixed as you move between lenses.

Start broad. See the whole surface before choosing a story.

Read estimated reach and publication dynamics by format, then move from the market curve into the actual articles, entities, publishers and trends behind it.

  • Market, language and period
  • Groups and content types
  • Live publication cards
  • Top market leaders

Decide whether the opportunity is urgent, durable or already fading.

Classify demand as event-based, news, evergreen, lifestyle or seasonal. Then open a narrative to inspect its lifetime, source publications, publishers, geography and related subjects.

  • Trend type and lifecycle
  • Impressions and publications
  • Entities, subjects and relations
  • CSV export and tracking

Find the people, places and ideas pulling the market together.

Move from the leaderboard to a seven-day heatmap and rank history, then open one entity to connect its curve with publications and a network of related interests.

  • Table, heatmap and dynamics
  • Rank, type and average position
  • Active chart highlights
  • Related entity graph

Read the editorial territories expanding beneath individual stories.

Compare category reach, publication intensity and lifespan, then use a daily heatmap and weekly rank history to separate a durable territory from a one-day spike.

  • Taxonomy and parent group
  • Trend and publication volume
  • 24-hour category heatmap
  • Lifespan and rank movement

See who owns the conversation — and how they are doing it.

Move from top publishers, heatmap and weekly rank history into a full domain profile: reach, publishing rhythm, average position, geography, categories and the entities behind visibility.

  • Publisher table, heatmap and dynamics
  • Market share and period comparison
  • Domain content and entity mix
  • Geography and competitor context
Market overviewUS · EN · 24H
USA Explorer curve, publications and market leaders

Read the market curve, format mix and live leaders before narrowing the question.

Built around the decision
your team owns

The product stays consistent; the signal path changes. Pick a role to see the most useful route through the cabinet.

NEWSROOM · EDITORIAL DESK

Commission the right story while the window is still open.

Start with the live feed, qualify the story by trend type and lifespan, then see which publishers and authors already own the conversation.

Signals to use

  • Rising estimated impressions and publication pulse
  • Event-based, news, evergreen, lifestyle or seasonal intent
  • Competitor coverage, average position and geographic demand
DecisionPrioritize the assignment, angle and publishing window with shared market evidence.

Metrics with a job,
not vanity totals

Use each measure comparatively inside the selected market, language, filters and period. The strongest decision combines several signals.

Estimated impressions
A directional estimate of visibility on Google Discover, useful for comparing movement within the same view and time window.
Pulse
The shape of publication or impression activity over time — acceleration is visible before a total tells the whole story.
Lifespan
How long a trend, category or publisher signal stays active in the selected market and period.
Average position
The mean observed position in the Discover feed. Lower is better; use it with reach and publication volume, not alone.
Market share
A publisher’s portion of estimated visibility in the selected slice — a competitive benchmark, not a traffic audit.
Comparison
Current versus previous period, so every increase or decline has a consistent baseline for the same filters.

Estimated impressions are directional product estimates, not first-party publisher traffic or Search Console data.

Read the methodology

Pricing and plans

Start
$79/mo· $948/year

For a single country and a single content category.

Real-Time Google DiscoverData across all of Google Discover in the selected country.
  • Countries1
  • Top-level categories1
  • Data history30 days
  • Non-Personalized Discover
  • Personalized Discover—
Monitoring
  • Tracked entities5
  • Tracked keywords20
  • Tracked publishers5
Search Console Analytics
  • Sites3
Additional parameters
  • Users1
  • API and MCP requests100/mo
  • YouTube in your dataAdd-on

YouTube and content without a category fall outside your chosen category, so Start does not show them.

Get started
Grow
$318/mo· $3,816/year

For a newsroom that covers several categories in one country.

Real-Time Google DiscoverData across all of Google Discover in the selected country.
  • Countries1
  • Top-level categories5
  • Data history60 days
  • Non-Personalized Discover
  • Personalized Discover—
Monitoring
  • Tracked entities20
  • Tracked keywords100
  • Tracked publishers20
Search Console Analytics
  • Sites10
Additional parameters
  • Users3
  • API and MCP requests10,000/mo
  • YouTube in your dataIncluded

Content without a category falls outside your chosen categories and stays hidden on Grow.

Get started
Scale
$479/mo· $5,748/year

For teams that work across several countries and every category.

Real-Time Google DiscoverData across all of Google Discover in the selected country.
  • Countries5
  • Top-level categoriesAll
  • Data historyFull history
  • Non-Personalized Discover
  • Personalized Discover—
Monitoring
  • Tracked entities500
  • Tracked keywords500
  • Tracked publishers50
Search Console Analytics
  • Sites20
Additional parameters
  • Users10
  • API and MCP requests500,000/mo
  • YouTube in your dataIncluded
Get started
Enterprise
from $1,798/mo

For media groups that need every market, a large team and the highest API volume.

Real-Time Google DiscoverData across all of Google Discover in the selected country.
  • Countries∞
  • Top-level categoriesAll
  • Data historyFull history
  • Non-Personalized Discover
  • Personalized DiscoverAdd-on
Monitoring
  • Tracked entities1,000
  • Tracked keywords5,000
  • Tracked publishers∞
Search Console Analytics
  • Sites50
Additional parameters
  • Users30
  • API and MCP requests2,000,000/mo
  • YouTube in your dataIncluded
Talk to sales
Add-ons and every limit
Extra countries, users, categories, keywords, tracked publishers, history and API volume, side by side for all four plans.
Compare plans

Start working with Google Discover on data, not intuition

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