Publisher Center

The Publisher Center is where insight turns into content. Everything else in the app — the Explorer, Trends, Tracking — tells you what Google Discover is surfacing right now and where the momentum is. The Publisher Center is the step after: you connect your own sites, plan the pieces you want to write, and hand finished drafts to your editorial process. Find it in the left sidebar under PUBLISHER CENTER, with three entries: Add new site, Overview, and My publications (which splits into Drafts and Published).

A good loop looks like this: spot a rising trend or a gap in a category you cover, capture it as a draft, shape it into a brief your team can act on, then move it to published once the piece is live. This guide walks that loop end to end.

#Connect your sites with Add new site

Start by telling the Publisher Center which sites are yours. Connecting a site lets the app relate your own domains to the publications and publishers it already tracks in your market, so your planning sits next to the competitive picture rather than in a separate tool. Use Add new site in the Publisher Center group to add each property you own or manage.

1. Open Add new site
   In the left sidebar, under PUBLISHER CENTER, choose Add new site. This is the entry point for registering a domain you publish to.
2. Enter your domain
   Provide the site you want to connect. Add the domains you actually publish to — the ones whose articles you want to plan and track against everything already in your project's markets.
3. Confirm and save
   Complete the connection flow the app presents. Once a site is connected it becomes available across the Publisher Center, so drafts and published pieces can be organized by the property they belong to.
4. Repeat for each property
   If you manage several sites, add them one at a time. A publisher with a family of brands can keep each one connected so the Overview reflects the whole portfolio.

#The Overview

Overview is the Publisher Center's home. Think of it as the bridge between what you are tracking and what you are producing: a place to see your connected sites and the state of your pipeline at a glance before you drop into the detail of individual drafts. Open it whenever you want to orient yourself — which sites are connected, what's in flight, and where your attention should go next.

Because the Overview sits on the same live dataset as the rest of the app, it's a natural launch point for a planning session. Skim the trends and publishers that are moving in your market, then come back here to turn the strongest signals into drafts. The exact panels you see evolve with the product, so treat the Overview as your dashboard for the content side of the workflow rather than a fixed report.

#My publications: Drafts and Published

My publications is your working set, split into two stages: Drafts for ideas and pieces in progress, and Published for work that's live. Together they give you a simple pipeline — capture on the left, ship on the right — without leaving the app where the insight lives.

#Plan in Drafts

Drafts is where planning happens. Each draft is a placeholder for a piece you intend to write: a working title, the angle, and the context you gathered from the feed. The goal isn't to write the article here — it's to capture enough that whoever picks it up knows exactly what to make and why it matters now.

1. Create a draft from a signal
   When a trend, entity or publisher is worth acting on, capture it as a draft. Bring the essentials with you: the story or angle, the market it's hot in, and why the timing is right.
2. Add the context that makes it briefable
   Note the main entity, the category, and any competing coverage you've already seen in the Explorer. A draft that carries this context reads as a brief, not just a headline, so your editorial team can move on it without re-doing your research.
3. Attach it to the right site
   If you've connected more than one property, associate the draft with the site it's meant for. That keeps planning organized when several brands share one project.
4. Hand it to your editorial process
   Use Drafts as the handoff point. A writer or editor takes the brief, produces the piece in your own CMS or editorial tooling, and publishes it on your site. D2TR plans and tracks the work; it doesn't write or publish the article for you.

#Track finished work in Published

Once a piece is live on your site, move it to Published. This closes the loop: your completed work is recorded next to the drafts it grew from, so you can see how much of a trend you actually covered and keep your pipeline honest. Over time, Published becomes the record of what your team shipped against the signals you were watching — a useful counterpart to the momentum and reach numbers you read elsewhere in the app.

#A day in the Publisher Center

Put together, a typical planning session runs like this:

1. Scan for what's moving
   Open the Explorer or Trends for your market and time window, and note the stories, entities and publishers gaining momentum. Your Tracking lists surface the ones you've already decided to watch.
2. Capture the best signals as drafts
   For each opportunity worth covering, create a draft in My publications with the angle and context attached, pointed at the right connected site.
3. Brief and hand off
   Shape each draft into something your team can act on, then pass it to your editorial process to write and publish.
4. Mark what shipped
   As pieces go live, move them to Published, and use the Overview to check how much of the moment you captured.